SCRUFF has always recognized the unique responsibility it bears to the LGBTQ community, especially as it pertains to the security and privacy of member data. We know the sensitivity of HIV status, and know that it has been used to discriminate against our community in the past. Health information, including HIV status, is data we have not and would not ever share with third-party advertising networks.
Our advertising policy is clear: when we accept money from direct advertisers (i.e., advertisers who show full-screen ads shown when you first open SCRUFF), we make sure that they are promoting relevant and beneficial products for our community, and the ads they place are serviced 100% in-app and come with no extra data nor API calls.
- Your location
- Your gender
- Your age
- The targeting keyword "gay"
- An iOS or Google Advertising identifier
Later in 2018, we will be changing these policies and will be modifying how we share location information with third-party ad networks to ensure that advertisers may only target at the city level. (For example, advertisers would be able to target their ads to SCRUFF users in New York City, but not SCRUFF users in Chelsea). Members may at any time elect to disable ad tracking using the method described here on iOS and here on Android. When ad tracking is disabled, none of the above information is passed by SCRUFF to these advertising networks.
Ultimately, our business model is based on subscriptions sold to the members of the SCRUFF community. This means we are successful when we make software that people love to use. We don't spend our days trying to squeeze a marginal penny out of some remainder bin ad unit by trading personal data of our users.
Instead, we spend our time focused on how to make an excellent product, that works reliably, is free of spambots and harassment, and connects guys with each other and the global gay, bi, trans and queer community.